BAF1001 Business Accounting 1
This subject provides you with an understanding of basic accounting concepts, the accounting conventions, and their applications in businesses. It will cover the general framework of the accounting process, including the double-entry system, the measurement of income, assets, liabilities and owner's equity, and the preparation of income statement and balance sheet for sole-proprietorships.

BAF1002 Business Accounting 2
This subject provides you with an understanding of various types of organisations, and skills to prepare and interpret final accounts of these organisations. It will also cover preparation of the cash flow statement, accounting and control of non-current assets, cash and inventory.

BAF1003 Financial Accounting 1
This subject equips you with the principles of accounting, the analysis and recording of business transactions using the double-entry system, the accounting process and accounting cycle for businesses. You will learn how to prepare financial statements within the framework of accounting assumptions and principles.

BAF1004 Financial Accounting 2
This subject builds on the foundation laid in Financial Accounting 1. It focuses on business profit determination under the accrual accounting system, the accounting system used to account for and control various business assets namely non-current assets, cash and inventory, and independent topics like accounting for incomplete records, and clubs and societies.

BAF1007 Basic Business Finance
This subject provides you with a general overview of the balance sheet and profit and loss statement of the company. It also provides a basic understanding of the sources and allocation of funds within a business enterprise, and an appreciation of some of the financial tools and techniques used by the financial manager in the management of funds and other financial resources.

BAF2001 Accounting for Hospitality & Tourism
This subject explains and illustrates the accounting process and practices in hospitality and tourism establishments. You will learn double-entry bookkeeping and the preparation of financial statements.

BAF2002 Business Finance
This subject provides you with a basic understanding of the sources and allocation of funds within a business enterprise and the tools and techniques used by the financial manager in the management of funds and other financial resources.

BAF2003 Computerised Accounting System
This subject prepares you to be a competent and effective user of a computer-based accounting information system. Areas covered will include transaction flow and information processing in an accounting system, controls in accounting systems, and concepts of data flow from e-commerce applications to accounting systems. You will also be trained in accounting software widely used in industry.

BAF2004 Cost & Management Accounting 1
This subject focuses on the use of accounting information for management planning decisions with emphasis on product costing. Topics covered will include elements of costing, activity-based costing and activity-based management, absorption and variable costing, and cost-volume-profit analysis.

BAF2005 Cost & Management Accounting 2
This subject focuses on the use of accounting information for planning, control and decision making. Topics covered include relevant costing, performance evaluation, transfer pricing and budgetary control.

BAF2006 Fundamentals of Investment
This subject provides a framework for understanding and analysing securities, and covers the key institutional features and theories of investment. Topics covered include the investment environment, return and risk in an investment setting, common stocks, fixed-income securities and alternative investments.

BAF2007 International Finance
This subject equips you with the practices of financial institutions, exporters and importers in international trade and introduces you to swaps, options and other instruments available for businesses in hedging foreign exchange and interest rate risks.

BAF2008 Management Accounting
This subject provides an insight into how accounting information is used as a tool for planning, control and short term decisions. It introduces you to basic tools and techniques such as pricing, budgeting and performance measurements.

BAF2009 Management Accounting & Finance for Hospitality & Tourism
This subject covers the basic concepts of cost and financial management and introduces the use of different types of management tools for management decision making within the context of a hospitality and tourism organisation. Topics include ratio analysis, cost-volume-profit analysis, time value of money and budgeting.

BAF2011 Partnership & Company Accounts
This subject focuses mainly on the business structures of the partnership and company forms of organisation. You will learn how to prepare the financial accounts of partnerships and companies.

BAF2012 Introduction to Business Finance
This subject provides you with a general overview of the balance sheet and profit and loss statement of the company. It will also provide a basic understanding of the sources and allocation of funds within a business enterprise, and an appreciation of some of the financial tools and techniques used by the financial manager in the management of funds and other financial resources.

BAF2016 Management Accounting & Finance
This subject covers the general framework of the financial and cost management processes. The subject focuses on the management of financial resources with topics such as financial analysis, sources of financing and capital investment evaluation. It also deals with basic cost concepts and how accounting information is used for costing, pricing and budgeting.

BAF2018 Fundamentals of Taxation (Formerly BAF3010)
This subject gives an understanding of the Singapore Income Tax laws and practices and how these are applied to companies, individuals and other taxable persons. The computation of adjusted trade profit, capital allowances, personal reliefs and income tax liabilities will be discussed.

BAF2019 Corporate Reporting & Audit (Formerly BAF3018)
This subject introduces you to the financial reporting framework in Singapore and provides you with the basic skills in preparing and presenting group (consolidated) financial statements. You will also be exposed to fundamental concepts and techniques in auditing to gain an understanding of the purpose and practice of auditing in Singapore.

BAF3003 Bank Treasury Management
This subject provides an overview of the foreign exchange and money markets. You will be introduced to the mechanics of trading in these markets and understand the operations of the settlement procedures.

BAF3004 Company & Partnership Accounts
This subject covers in detail the accounting requirements with regard to partnerships and companies. You will also learn the procedures to account for the legal profession in the preparation of Solicitors’ Accounts.

BAF3006 Consumer Banking
This subject provides an insight into the basic types of consumer banking services available in Singapore, and how these services are operated and marketed. Cases will be introduced to illustrate how these personal financial services are marketed.

BAF3007 Credit Administration & Control
This subject enables you to become familiar with and understand the supportive functions of the credit administration department. It provides a working knowledge of the importance of good control systems in the credit risk and management department with the primary objective of effectively monitoring the quality of loan portfolio.

BAF3008 Financial Analysis
This subject covers the application of financial analysis for investment, management and credit decision-making. You will learn how to review annual reports together with other sources of information and analyse company performance in the light of industry and economic conditions.

BAF3009 Financial Institutions & Markets
This subject provides you with a comprehensive overview of the financial system structure in Singapore. You will learn the role and functions of the various financial institutions and how these institutions provide financial support to different types of business organisations and individual clients.

BAF3011 Managerial Accounting 1
This subject provides an insight into how accounting information is used as a tool by managers for making planning and control decisions. It emphasises the analysis and interpretation of cost information in management decisions and deals with the effect of management decisions on these costs. Topics include product costing, activity-based costing, absorption and variable costing, analysis of segments and cost-volume-profit analysis.

BAF3012 Managerial Accounting 2
This subject introduces you to the tools and techniques used by managers in decision making, control of operations and evaluation of performance. It emphasises the use of accounting information in managing an organisation. Topics include relevant costing, pricing, budgeting and performance measurements.

BAF3013 Personal Financial Planning
This subject introduces you to personal financial planning. It covers the key aspects of financial planning, encompassing cash and credit management, investment planning, insurance planning, retirement planning, tax planning and estate planning.

BAF3014 Practice of Taxation
This subject builds on the principles and concepts acquired from Fundamentals of Taxation. The calculation of benefits in kind for individuals, taxation treatment of partnerships, common investment incentives for companies, double taxation reliefs and distribution of corporate profits are covered.

BAF3016 Security Analysis & Portfolio Management
This subject teaches you how to apply the financial tools and techniques to make decisions in selecting a portfolio of securities that meet the company's predetermined set of financial goals, especially in the investment of funds. Topics to be covered include security analysis and valuation, modern portfolio theory and formulation of investment policy.

BAF3019 Advanced Accounting
This subject provides an in-depth study of the advanced concepts and principles relating to accounting standards and consolidated accounts. It equips you with the requisite knowledge and skills to be effective in handling realistic and higher level problems and issues in financial reporting.

BAF3020 Audit Practice
This subject provides a practical learning experience in which you will apply audit principles and techniques in simulated individual and group audit assignments. The aim is to prepare you for employment in professional firms where you will be able to handle various aspects of an audit assignment.

BBS1001 Principles of Management
This subject provides you with an insight into the key functions of management and the practical issues which managers of today face. Aspects of management such as planning, organising, leading, controlling, international management, business ethics and social responsibility will be covered.

BBS1002 Organisational Behaviour
This subject provides you with an insight into the key determinants of individual and group behaviour in an organisation. You will also learn how to use these concepts to improve personal, interpersonal and group interaction skills.

BBS2001 Human Resource Management
This subject emphasises the role of line managers/supervisors in maximising organisational and employee performance through effective human resource management practices.

BBS2002 Recruitment & Human Resource Administration
This subject provides you with the knowledge and requisite skills to support the following major functions of human resource management: manpower planning, recruitment, selection, placement, orientation, employee communication, employee wellness, and computerised human resource information systems.

BBS2003 Management of Employee Relations
This subject exposes you to labour laws, the industrial relations framework of organisations and how to manage employee relations. You will also be introduced to a range of employee relations programmes and learn how these can contribute to organisational effectiveness.

BBS2006 Principles of Corporate Communication
This subject provides you with an overview of the principles and practices of corporate communication. Topics will include corporate communication strategy, internal and external stakeholders, corporate identity and image management, corporate advertising, crisis management and corporate communication challenges.

BBS2007 Corporate Journalism & Publications
This subject provides you with the essentials of corporate writing and speaking, including how to craft articles and speeches for different occasions, and organise them into attractive packages which target different audiences. You will plan, develop, present and evaluate various corporate literature: company newsletters, corporate brochures and annual reports. Visits to production houses will form part of coursework, as well as presentations by industry professionals.

BBS2008 Franchising Business
This subject equips you with an understanding of franchising. It covers issues relating to the screening, evaluating, setting up and expanding of new businesses in the area of franchising. The subject enables you to acquire skills to identify viable and feasible franchising business opportunities.

BBS2009 Managing Small & Medium Enterprises
This subject equips you with an understanding of managing the operations and challenges of small and medium-sized enterprises. You will acquire skills to manage the nature and challenges of small and medium entrepreneurial businesses. Through the understanding of issues on growth factors, market strategies, resource and operations management, the subject enables you to understand how an organisation manages the growth of business as market and competitive environment change.

BBS3001 Human Resource Development
This subject provides you with well-rounded knowledge in the field of human resource development. Topics such as training needs analysis, design, implementation and evaluation of training programmes, and career development will be covered.

BBS3002 Performance & Compensation Management
This subject provides information on the design and implementation of performance and compensation management systems. Topics will include performance appraisal, potential appraisal, pay for performance, salary and incentives administration.

BBS3003 Corporate Events Management
This subject provides you with a theoretical and practical understanding of corporate events and enables you to develop practical skills necessary to plan, develop, present and evaluate a major corporate event. You will learn the whole corporate event management process, identify the key elements that are essential to the success of a corporate event and demonstrate an ability to plan, execute and evaluate a corporate event.

BBS3004 Media Relations & News Dissemination
This subject equips you with the practical knowledge and skills in media relations, in particular, print, broadcast and online media. You will learn how to plan a media relations programme, write news releases and captions, organise a media event, prepare for a media interview, create a media kit, conduct media research and select the appropriate media that will maximise coverage for an organisation.

BBS3005 Product Development & Innovation
This subject equips you with the process skills for product development and innovation through a comprehensive approach for success. You will focus on the process of innovation which is the process for entrepreneurs to exploit change, with the intention of practising the processes behind developing new products based on industry pressure to innovate. You will learn how to best transform exciting ideas into successful new products, how to capture knowledge and creativity in the successful development of products, and the structures and systems appropriate for innovation and new product development.

BBS3006 Strategic Entrepreneurship
This subject equips you with an understanding of entrepreneurship and entrepreneurial management from a strategic perspective. You will learn entrepreneurial strategy, how entrepreneurial firms overcome resource limitations, entrepreneurial action in innovation, market entry mode choices of corporate entrepreneurs, networking and alliances of small entrepreneurial firms with large companies, international entrepreneurship, strategic leadership, and the relationship between entrepreneurship and growth. Through understanding the issues and challenges of strategic entrepreneurship, you will appreciate the different approaches used by entrepreneurs in wealth creation in the current business environment.

BBT1001 Computer Systems & Applications
This subject covers the fundamental concepts in the main hardware components of a computer system. It provides you with an understanding of how these components are set up and how they function together. Current IT trends, mainly in the areas of e-commerce and Internet applications, will be discussed within the core framework of data communications, networks and security issues. The basic theory will be supplemented with hands-on exposure to web page creation and designing, and spreadsheet application.

BBT1002 Managing Business Systems
This subject draws upon the foundation studies in computing taught earlier in Computer Systems & Applications. The major components are database design, database management and information systems management. The subject will cover database concepts and techniques and the use of a popular database package. You will also learn about the strategic use of information systems and how they are developed and managed.

BBT1003 Business Computing Skills
This subject is application-based and covers advanced features in office automation tools like presentation tools and spreadsheet, and how these can aid in business decision making. You will also be taught to design and create web pages using popular web authoring tools and multimedia application. Projects requiring these skills will be assessed. The hands-on aspect of the subject is complemented with fundamental concepts on computer systems and software, and an appreciation of the Internet and current IT trends.

BBT1005 Computer Technology and Office Systems
This subject covers the fundamental concepts about the main hardware and software components of a computer system.  It also covers the basic concepts of computer networking and internet-networking and provides an introduction to information systems in organisation.  The basic theory will be complemented with laboratory sessions, aimed to expose students to office productivity tools and to equip them with basic technical support skills.

BBT1006 E-Business Management
This subject exposes you to the different types of e-commerce/business models, namely Business-to-Business and Business-to-Consumer. You will learn about Internet marketing, retailing and customer relationship management. As part of identifying e-commerce/business strategy and implementation, the subject will expose you to Business Process Re-engineering.

BBT1007 Business Office Applications
This subject provides students with the fundamental concepts about the major components of a computer system and how these components work together efficiently and effectively. The theoretical foundation is complemented with laboratory hands-on exposure to using relevant office application software. It covers both basic and advanced features in the software to capture and manipulate data for strategic use.

BBT2002 Open Technology & Business Systems
This subject covers the phases of technological advancement, with emphasis on the characteristics of open technologies in general, and on information technologies in particular. The subject builds upon your understanding of general business functions, leading to an understanding of the use of open technologies in business systems. You will be exposed to procedures, standards and practices in open technologies, and use an open-source language and a database to build an application.

BBT2003 Data Mining
This subject equips students with the knowledge and skills of data mining for the purpose of helping companies understand their customers better and enhance their competitiveness. It aims to develop in students an understanding of the knowledge discovery process and an awareness of the structure of data warehouses. The subject enables students to use various data mining techniques to discover patterns in data to explain current behaviour or to predict future outcomes. Students will use a data mining software to experimentally build and test data mining models as well as interpret results and apply them to appropriate problems.

BBT2004 Enterprise Resource Management
Enterprise Resource Management dwells on Enterprise Resource Planning (ERP), an extremely powerful tool which provides a seamless information system to integrate the various functional modules of an enterprise. Students will get to see how data sharing in real time throughout a company's functional areas increases the efficiency of operations and helps managers make better decisions. With the advent of the Internet, greater attention is now focused on extending the ERP to the Internet for e-commerce applications.  Students will understand the value of ERP systems to Supply Chain Management and Business Intelligence. A popular ERP software will be used for hands-on exercises.

BBT3005 Business Information System Security & Audit
The main focus of this subject is to provide students with an understanding of information security with respect to information systems. It highlights the main principles of information security, introduces the different aspects of information security management and provides a high level view of computer forensics analysis. This subject also draws attention to the current industry practices, government policies and future trends by looking at certification, audits and plans that businesses are working on.

BBT3006 Business Strategies in Information Technology
This subject seeks to reinforce and consolidate the knowledge students have acquired in common business modules by applying them in the context of technology products and IT service companies. Students will be taught sales force management, marketing, business development and other related strategies in IT companies. Students will also learn the various stages of entrepreneurship, start-up financing, and strategies for start-up and growth. Through case studies and role plays, students will be exposed to contract management, negotiation, pricing, business proposal preparation and other common business activities in the IT industry

BBT3007 Outsourcing Management
This subject aims to provide students with an understanding of the basic concepts of outsourcing, the trends of outsourcing, the processes involved, and the business advantages that can be obtained. Organisations may seek benefits beyond cost cutting, such as service improvements and radical transformation, although this carries with it associated risks and challenges. Students will learn about risk management in a rapidly changing business and IT landscape. This subject will cover both operational issues and strategic risks of IT outsourcing and multisourcing

BBT3008 Business Intelligence
This subject aims to further students' knowledge and understanding of the tools and techniques to support executive decision making and manage business performance. It equips students with skills in using online analytical processing tools, visualisation tools as well as advanced data mining techniques to bring about business intelligence for companies. It also examines the role that Business Intelligence plays in customer relationship management and knowledge management and explores trends affecting the future of business intelligence.

BBT3009 Enterprise Applications
This subject aims to equip students with the knowledge to successfully plan, design and implement Enterprise applications.  Students will understand the success of Enterprise applications depends upon effective management, organisational change and the use of advanced technology. Students will be kept abreast how Enterprise system vendors quickly adapt their systems to take advantage of the latest technologies like open systems, client/server technology, Internet/Intranet, and e-commerce.  Students will have a chance to use a Web-based ERP system and see the integration within and beyond the organisation.

BCC1001 Food Science & Product Knowledge
This subject provides you with the essential knowledge about food products used in the culinary and catering industry such as fruits, meats, vegetables, herbs and spices.  Areas such as origin, classification, characteristics, storage, quality criteria, usage and nutrition will also be covered.  You will also be introduced to wine and other alcoholic and non-alcoholic beverages from a food-harmony perspective.  To encourage a thirst for knowledge and the idea of continuous improvement, food trends will also be discussed and taught.

BCC1002 Fundamentals of Food & Beverage
This subject introduces you to fundamentals in food and beverage science, which is essential knowledge in the catering business. You will learn about the various types of food, including the selection of food, and current food trends as well as the different types of alcoholic and non-alcoholic beverages. Essential knowledge on food nutrition and correct hygiene practices are also covered.

BCC2001 Wine & Beverage
This subject aims to provide you with a broad understanding of wine and beverages.  Topics covered include non-alcoholic beverages, fermented beverages, fortified and aromatised beverages, distilled beverages, compound beverages, mixed beverages and all major wine regions and their wines.  You will also be able to appreciate the concepts of responsible service of alcohol, the effects of alcohol on the human body and mind, and food and wine harmony.

BCC2002 Food Safety & Hygiene
This online subject provides you with an introduction to food production practices which are governed by regulations. Topics include hazards control; contamination prevention; pathogens and their characteristics; personal, food and environmental hygiene practice; food safety procedures and HACCP procedures; food flow and food quality management; cleanliness and sanitation; pest management, accident prevention and crisis management.

BCC2003 Food & Beverage Operations
This subject introduces you to all aspects of food and beverage operations.  Historical influences and future trends in the industry will be discussed in the context of how they affect the business today. The steps to opening a restaurant will be covered. These include location selection, interior design and menu planning, as well as day to day operational concerns such as hygiene and sanitation, marketing, staff scheduling, motivation and management, service styles, customer service issues, profit and loss statements and technological innovations.  Current legal, human resource and licensing issues will also be discussed.

BCC2004 Culinary Practicum
This subject provides you with fundamental culinary skills in Western cooking, baking and pastry, and introduces you to major Asian cuisines. Topics include: fundamentals of a commercial kitchen, Western kitchen: garde manger and main course, baking and pastry, and Asian kitchen: Chinese, Indian and Southeast Asian. You will also get the opportunity to learn hands-on about ingredients, their characteristics, cooking methodology, terminology, recipe interpretation, measurements and conversions, equipment and utensils, technology, mass food production and service, food service safety and sanitation, and food storage management.

BCC3001 Service Practicum
This subject gives you first-hand experience in operating food and beverage outlets that provide guests with information, products and services. In the process, you will learn how to provide excellent service in guest relations and food and beverage environments. This will be carried out with a focus on maximising guest satisfaction.

BCC3002 Catering Management
This subject focuses on the managerial aspects of food and beverage operations. It will require you to apply your learning from the subject Food & Beverage Operations. The subject culminates in a restaurant concept proposal and covers aspects such as manpower planning, menu and wine list development, food and beverage costs control, and developing a food and beverage quality assurance programme.

BCC3003 Business Revenue Management
This subject equips you with the knowledge and skills to effectively manage restaurant revenue by using techniques such as yield management, cost control, menu planning and engineering, marketing and sales.entoring, purchasing and receiving, quality assurance, cost control and budgeting.

BCC3004 Operations & Management of Food & Beverage
This subject introduces students to management and operations of food service operations. It covers the implications of day-to-day operations, basic cost control systems, profitable menu planning, restaurant floor plans, equipment layout and planning, human resources deployment and training, low cost internal marketing ideas, ways to satisfy customers and build sales, meeting customer’s needs and technological innovations.

BCC3005 Marketing for Restaurant & Catering
This subject exposes you to the marketing theories and techniques employed in the restaurant and catering business. It prepares you for the working world by not only equipping you with examples of tried and tested marketing efforts, but also challenges you to exercise creativity and innovation by developing your own marketing plan for a restaurant or catering business.

BCM1001 Communications & Media Marketing
This subject provides an integrated introduction to marketing. A managerial approach is employed to build a broad basic range of skills needed to sense, serve and satisfy customer needs. Key topics will include the environmental forces affecting the marketing process, tools used by modern marketers and the Ps of marketing.

BCM1002 Graphic Design Fundamentals
This subject provides basic principles of design through 2-D and 3-D exploration and experimentation of various media, materials and techniques. It also looks at the procedures underlying the application of typographic layout in print and electronic communication.

BCM1003 Essential Graphic Software
This subject offers an insight into software packages that allow the authoring of graphics, including graphic authoring tools like Photoshop and Freehand. It will provide an understanding of the technologies and components of graphics and its place in modern society. The subject will also discuss the latest development of graphic elements in the emerging multi-media market.

BCM1004 Journalism 1: Newswriting
This subject covers the fundamentals of news gathering, news writing and news judgement for all media, study of news sources, fieldwork, research and interview techniques.

BCM1005 Journalism 2: Feature Writing
This subject exposes you to practice in research, interviewing and writing the feature story, human interest, trends, personality profiles, sidebars, back-grounders, and colour writing.

BCM1006 Media & Society
The subject exposes you to an investigation into the societal role played by the mass media as a cultural, social, informational, economic, political and educational force. It will examine the interrelationships of all media and their potential impact on the population. It will also cover media ethics, economics, technology and the function and impact of media on society.

BCM1007 Media Management Principles
The subject is an introductory class to media management. It will cover the managing of media institutions, their evolution,  development, institutional arrangements, operations and economic and organisational structure. You will learn the ways in which institutional, economic, and organisational arrangements affect professional behaviour and media content, with emphasis on the local scene.

BCM1008 Persuasive Communication
This subject focuses on the fundamentals of speech communication and presentation skills. It aims to help you make effective business presentations and communicate your ideas to clients. It will focus on oral presentations, report writing, speech writing and personal grooming.

BCM1009 Photography
This subject focuses on the technical and aesthetic principles of photography, including an introduction to the 35mm camera and digital imaging manipulation.

BCM1011 Business Chinese & PRC Culture
This subject covers topics such as China's socio-political system, economic reform achievements and problems, developing China's Western Regions, and opportunities and challenges for international business. Emphasis is given to analysis of commonly accepted standard of values in China. It provides opportunities for students to practise Chinese used in Business settings in forms of listening, speaking, reading and writing.

BCM2001 Basic Media Research
The subject gives you a broad understanding of media research. It covers research methods, and the areas of epistemology, ethnology, and ontology. Topics covered will also include content analysis, survey research, experimental design, computer based analysis tools (e.g., SPSS) and investigative reporting. You will conduct case studies on research reported in the print and broadcast media, examine the consequences of media research and study the research of "consumers" or readers.

BCM2002 Basic Sub-editing
In this subject, you will acquire skills in editing stories for clarity, consistency and conciseness for newspapers and news publications. You will also learn about editing for accuracy, word clarity, completeness and story organisation, grammar and word usage, punctuation, spelling, house style as well as the mechanics of writing headlines and captions. You will also be introduced to the vocabulary of typography as well as page design and layout.

BCM2003 Broadcast Performance
You will be introduced to the fundamental aspects of presentation required for effective on-air broadcast performance. You will first be coached and trained in the area of voice and articulation, with emphasis on speech and diction. The main components covered will include breathing techniques, pronunciation, sentence structure, diction and vocal delivery. You will also be taught the relevant broadcast presenting skills for the different types of on-air broadcasting: radio, television, entertainment, news, sports and how to conduct broadcast interviews.

BCM2004 Chinese Newswriting
Specially tailored for students interested in writing for the Chinese language media, this subject covers the various techniques and formats for writing in Chinese through an examination of reviews, editorials, features and reports. It will also explore basic translation techniques.

BCM2005 Cross-Cultural Communication
This subject will cover topics such as cultural imperialism, social and cultural identities and structures and barriers within and between cultures in communication. It will also investigate issues on migrant-host relationships, foreign talent, and intercultural conflicts.

BCM2006 Film Theory & Criticism
In film theory, you will be introduced to the aesthetics of cinema and taught how a film is created and how it functions. Attention will be focused on the four primary components of film technique and production: mis-en-scene, cinematography, editing and sound. Film criticism aims to introduce you to the different schools of film criticism and critical approaches. In addition, you will be taught the fundamentals of writing film critiques.

BCM2007 Introduction to Audio Production
This is an introductory subject to audio production. You will learn the essential writing, listening and technical skills required to produce programmes for radio. You will also learn the various tools of the trade and how to operate each effectively. Tools taught include microphones, audio control boards, and digital editing equipment. As part of the course, you will be required to produce a series of short capsules for radio.

BCM2008 Multi-Camera Studio Production
In this subject, you will be introduced to the principles and concepts of multi-camera studio production. You will be taught to perform the various roles of the studio production crew including, among other things, operating studio cameras, the vision mixer and the audio mixer/console. You will also be required to direct your own studio productions and complete a series of projects as part of the assessment.

BCM2009 Multi-Media & Electronic Publishing
This subject is an introductory class to Junior Year students and gives you a broad understanding of Multi-Media & Electronic Publishing. You will learn to use multi-media tools such as Flash, Director, Sound Edit, and Final Cut Pro. The subject will also provide an understanding of the electronic publishing environment and its applications.

BCM2010 Radio Studio Production
You will learn the techniques of live studio presentation including on air announcing/presentation, conducting one-on-one interviews on air and chairing live panel discussions. You will also be trained to operate the equipment used during live broadcasts. The subject will also focus on research and writing for radio, particularly in relation to planning of interviews and radio documentaries. You will be required to complete a series of projects as a part of the assessment.

BCM2011 Single Camera Production
You will learn the concepts and processes in single camera production and will be taught the various stages of production. As part of the subject, you will learn camera operations, filming techniques, indoor/outdoor lighting techniques, basic scripting, directing and non-linear editing.

BCM2012 Social Psychology/Sociology
This subject deals with the effects of the social environment on the formation of individual attitudes, actions, values, and beliefs, and on the individual and group. Topics on specific human behaviour such as aggression and altruism will be discussed. The relationship between media and social construction will also be explored. You will learn how to look at society from a sociological standpoint, draw reference from the society you live in, and examine how sociological theory applies to it.

BCM2013 Sports Media Marketing
Sports media marketing focuses on strategies and actions designed to promote products, persons, events, ideas and organisations through positive media attention. The subject will examine the ways in which the media has been dominating how sport is played, organised and thought about in society. The course teaches you how to research markets, analyse and interpret data, design a plan to go after relevant markets, as well as construct methods of developing a sponsorship programme.

BCM3001 Advanced Journalism
You will hone your basic skills in magazine and news editing, with special emphasis on creativity in editing, layout and design, news selection and news judgement. You will also learn the business of publishing, in particular, the use of colour, budget, advertisement placement, costing, deadline scheduling, circulation and promotion.

BCM3002 Advanced Media & Marketing Management
This subject covers the concepts of marketing management through a series of cases that profile the decision-making problems marketing managers are faced with. It also recognises the importance of the media planning discipline which is charged with the deployment of the advertising budget. It will include consideration of the threats and opportunities posed by the proliferation of media and new interactive media. Topics will include consumer behaviour, product policy, pricing strategy, promotion, competitive strategy, and brand management.

BCM3003 Advanced Television Production
In this subject, you will build on experience and polish skills developed in earlier single camera and multi-camera studio production courses. Practical work and readings focus on more advanced interviewing, reporting, writing and packaging techniques for television. You will be required to generate story ideas, write your own scripts, shoot and edit your own videos.

BCM3004 Broadcast Journalism
In this subject, you will learn the steps and procedures required to produce a news bulletin. You will be taught broadcast news writing, news reporting, news editing as well as the production aspects of broadcast news. As part of the subject requirements, you will produce regular news bulletins.

BCM3005 Internet Journalism
This subject will cover the principles and techniques of online journalism and publishing. Topics will include online news selection, production and presentation and management and publication issues in online publishing. A segment on e-commerce and e-marketing will also be explored.

BCM3006 Magazine Editing
In this subject, you will acquire skills in identifying and conceptualising stories for magazines. You will learn how to generate stories for magazines, the importance of finding the right angle to fit the mission of the magazine, how to work with a writer to improve a story, and how to write headlines, captions and blurbs for magazines.

BCM3007 Promotions & Campaigns
This subject addresses communication management through the effective use of the promotional mix. You will also be introduced to theories, models and tools to make better promotional communication decisions. The subject makes extensive use of group role-play with realistic problem-solving projects. This demands teamwork, creative thinking and a structured approach to the marketing communications process.

BCM3008 Scriptwriting
The main focus of the subject is on writing for television. You will be exposed to the different genres of television programmes (drama, variety, documentaries, etc) and will be guided in the unique writing principles that will be applied to each genre. You will be taught how the different media vary from a writing perspective and how you should go about writing for a particular medium.

BCM3009 Web Design & Management
This subject is an advanced course incorporating the tools, techniques, and skill sets gleaned from Essential Graphic Software, and Multi-Media & Electronic Publishing. You will learn how to manage web-based content, buying of web media, advertising and promotion on the Internet, and maximising reach as well as profits. The subject uses hands-on workshops to develop your mastery of the rapidly developing and expanding electronic information environment.

BCS1001 Communication Skills 1
This subject provides you with competencies in both oral and written communication. You will be taught mind-mapping, report writing, collaborative learning and oral presentation skills as well as basic writing skills.

BCS1002 Communication Skills 2
This subject provides you with communication skills necessary for work. Topics covered will include application letters, resumes, interviews, meeting skills as well as interpersonal skills.

BCS1003 Legal Communication Skills 1
This subject provides you with competencies for the academic world. You will be taught thinking and writing skills as well as skills in collaborative learning, oral presentation and basic writing.

BCS1004 Academic Communication Skills
This subject provides students with an overview of communication skills necessary for academic functions related to the tourism and hospitality industry. The entire learning approach will be based on collaborative and small group learning methodology. The subject also aims to develop and strengthen the communication skills required of learners in their study discipline of hospitality and tourism.

BCS1005 Professional Communication Skills
This subject will help students learn the communication skills necessary at the work place. Students will gain an overview of how their self-concepts can affect interpersonal communication especially in the area of effective interaction. Learners will also have an overview of the characteristics of the application letter, the resume and the entire processes related with job securing.

BCS2001 Legal Communication Skills 2
This subject provides you with skills for the world of work. You will learn skills involving meetings, interpersonal relations, report writing and business correspondence.

BEC1001 Microeconomics
This subject provides an understanding of the broad framework of microeconomic analysis. Conceptual tools of economic analysis such as scarcity, demand and supply will be introduced, followed by a study of consumer behaviour, product market and resource market.

BEC1002 Macroeconomics
This subject provides an understanding of the broad framework of macroeconomic analysis. The equilibrium level of national income, business cycle, unemployment, inflation and monetary and fiscal policies will be discussed, followed by a study of international trade.

BEC1005 Principles of Economics
This subject provides a basic grounding in economics. You will be exposed to microeconomic and macroeconomic issues in order to have an understanding of how the economy operates.

BHT1010 Introduction to Hospitality & Tourism
This subject aims to provide you with an overview of the multi-faceted nature of the hospitality and tourism industry.  You will gain an insight into how the key sectors are organised and structured and how they relate to each other as an industry. You will also be introduced to the concept of tourism demands and tourism consumer behaviour. Finally, you will gain an appreciation of the trends, issues and challenges facing the industry.

BHT1014 Travel & Tour Operations
This subject examines the travel business and the different roles the travel agency plays.  It guides you on the importance of itinerary planning and design, understanding tour coordination and operations as well as looking into the area of business travel. This subject wraps up with a look at the future trends, issues and challenges faced by the industry.

BHT1018 Etiquette of Business & Service Knowledge
This subject introduces students to the basic concepts of business etiquette and service knowledge. It covers the fundamentals of grooming, dining, office culture and practices that are essential to make the transition from education to the work place. The service knowledge aspect will serve as a foundation upon which students can draw upon various theories and strategies of customer service and apply in their future dealings with clients/customers during their internship programme and future work life.

BHT2003 Club & Resort Business
This subject will go through the various definitions and classifications of club and resort business, resort planning and development, as well as operations and marketing of clubs and resorts.  It will give you an appreciation of the operational challenges clubs and resorts face.

BHT2004 Culinary Science
This subject provides you with basic culinary and catering knowledge and skills, and the opportunity to apply these through operating a commercial kitchen.  You will learn the key aspects of kitchen operations which include: professionalism, safety and sanitation, kitchen equipment operation, technical Western culinary skills and teamwork.

BHT2005 Event Management
The subject introduces the scope of events and their application in the context of the tourism industry.  From this macro perspective, you set out to build a foundation in event conceptualisation, development and production, covering topics such as marketing of events, human resource management and budgeting and staging.

BHT2008 Business Etiquette & Service Excellence
This subject focuses mainly on the soft skills aspects of business and customer service. The former illustrates the importance of power dressing, dining etiquette, cross-cultural psychology, halo effects, and skills necessary to make the transition from school to the work place. The latter grooms you to be practical philosophers of customer service. You will be challenged to look beyond the service norms to achieve a much higher level of service.

BHT2009 Service Skills Methodology
This subject affords you first-hand experience in operating outlets that provide guests with information, products and services. In the process, you will learn how to provide excellent service to guests in retail, guest relations, attractions and food and beverage environments. This will be carried out with a focus on maximising guest satisfaction.

BHT2010 Special Interest Tourism
This subject provides an overview of the development of special interest tourism within the context of general tourism, as well as the factors responsible for the growth of special interest tourism.  You will also explore the specific interest areas in terms of product development and marketing.

BHT2012 Travel & Leisure Business
The subject provides you with a macro-view of the tourism and leisure industry, its history, the structure of the industry, the environment, the dynamics and issues facing the industry, with a focus on the key business players in the industry.

BHT2014 Principles of Marketing for Hospitality & Tourism
This subject will cover basic theories, concepts, and strategies applied in the marketing of hospitality and tourism products. Special attention will be given to marketing management issues surrounding the intangible nature of these products with key emphasis being placed on the importance of the service element.

BHT2015 Ticketing & Reservations
The subject looks at reservation and ticketing of air products. You will be given an insight into how an itinerary is priced and tickets are issued. Learning will be done using a global distribution system programme such as the Amadeus. The subject also provides you with some basic knowledge of the airline and travel industry. Upon successful completion, you will be issued with the Certificate in Reservation and Ticketing that is recognised by the industry.

BHT2016 Club, Resort & Spa Business
This subject is designed to give you a basic understanding of the organisation and management of various types of private clubs, resorts and spa businesses. You will discuss issues concerning the successful marketing, management and development of the three types of businesses and will also get to appreciate the opportunities and challenges faced by these businesses.

BHT2018 Geography of Travel & Tourism
This subject approaches the study of key tourist destinations worldwide through an understanding of basic geographical characteristics and how these determine the tourism resources in a country. It also highlights how these resources distinguish destinations and influence travel, and how travel in turn shapes the development of the tourism resources. Through e-learning, you will learn the framework on which you build your knowledge of world travel, the techniques to explore greater learning and the confidence to sell destinations.

BHT2019 Travel Transport Business
This subject focuses on the role and relevance of transport in tourism, transport modes and their selection, intermodal transport, and the international tourist transport infrastructure. It also looks into the operations of the various modes of transport.

BHT3002 e-business in Hospitality & Tourism
This subject highlights how the advent in technology has shaped the hospitality and tourism businesses, and spots the trends in e-businesses. It also focuses on basic concepts and key areas like e-customer relationship management and e-business planning and strategies.

BHT3006 Destination Planning & Development
This subject examines the processes involved in planning and developing a tourist destination. It provides you with the skills and knowledge necessary to plan, develop, and manage natural, cultural and financial resources in an environmentally responsible manner. The subject focuses on the benefits and impact associated with tourism development, as well as the strategies for maximising benefits and minimising adverse effects.

BHT3008 Meetings, Incentives, Conventions & Exhibitions
You will be introduced to a variety of theories, concepts, and strategies applied in the context of meetings, incentives, conventions and exhibitions (MICE). The subject aims to equip you with an awareness of the diversity of meetings and their roles and contributions in enhancing tourism and destination development.  It provides you with a broad understanding of the planning process for MICE activities and the different relationships between industry parties involved.

BHT3010 Contemporary Issues in Hospitality & Tourism
This capstone subject integrates the study of hospitality and tourism by examining current issues that are topical and relevant to the industry. It enables you to select the diverse range of issues faced in the dynamic hospitality and tourism sectors and discuss their implications. You will be required to comprehend, critique, analyse and evaluate the issues at large, culminating in the production of a research paper.

BHT3011 Lodging Systems & Operations
This subject introduces you to the hospitality industry, focusing on the fundamentals of lodging operations. It concentrates on the roles of the customer, the operator and the service provider. You will have a clear understanding of the importance of lodging systems and their effect on operations. You will be able to apply knowledge gained to explore new and innovative ways of improving existing systems and operations.

BHT3012 Contemporary Special Interest Tourism
The subject provides an overview of the development of special interest tourism as a response to a more mature travelling public seeking a wide spectrum of experiences such as nature-based, cultural and heritage tourism. The factors responsible for the growth of special interest tourism, specific interest areas, strategies, policies, product development and marketing of this new and growing tourism sector will also be examined.

BLM1001 Criminal Law
This subject covers the law relating to criminal offences and defences. The focus is on identifying and understanding the elements of major offences and defences in the Penal Code with reference to decided cases. Criminal offences in other key legislation such as the Misuse of Drugs Act will also be dealt with.

BLM1002 Law of Tort
This subject covers the main areas of civil actions available to parties seeking civil redress. These will include the laws relating to negligence, nuisance, defamation, assault and battery.

BLM1003 Legal Systems & Methods 1
This subject introduces you to the concept of law and the legal system in Singapore. You will learn the respective roles and structure of the executive, legislature and the judiciary. You will also be trained in case reading and statutory interpretation.

BLM1004 Legal Systems & Methods 2
This is a follow-up on Legal Systems & Methods 1 to further reinforce skills such as basic legal research and legal opinion writing. There will be field trips to key legal institutions such as the Courts and Parliament to bring alive the study of the legal system of Singapore.

BLM2001 Conveyancing Law & Procedure
This subject introduces you to the basic concepts relating to real property in Singapore and the procedural aspects connected with property transactions. You will learn topics connected with the ownership of land, registration systems, the law in relation to mortgages, landlords and tenants and strata titles. The procedures involved in the preparation of instruments for lodgement for such transactions will also be covered.

BLM2002 Criminal Procedure
This subject deals with the procedure in respect of criminal matters, from arrest to criminal litigation and appeal. It will cover the entire process of administering criminal justice and criminal litigation as provided for in the Criminal Procedure Code and portions of the Evidence Act, and trains you to assist a criminal lawyer effectively.

BLM2003 Family Law
This subject introduces the law relating to the family in Singapore. Topics to be covered include marriage, divorce, the maintenance of wife and children, the protection of the family, division of matrimonial assets and the parent-child relationship. Close attention will be paid to the Women's Charter and relevant cases.

BLM2004 Law of Contract
This subject provides you with an overview of the legal principles governing the formation of contracts, the rights and obligations created by certain types of clauses and the consequent remedies available to anyone who suffers a breach of contract. It will also cover the major vitiating factors and the ways in which contracts can be terminated.

BLM2005 Legal Aspects of Business
This subject provides you with a working knowledge of the general principles of law that are important to business, including e-commerce. Topics covered will include law of contract, sale of goods and intellectual property.

BLM2007 Legal Aspects of IT
The subject covers at an introductory level the law which is relevant to the information technology (IT) industry, and which an IT professional will be likely to apply in the course of his work or business.

BLM3001 Advanced Civil Procedure
This subject focuses on the civil litigation process from the post-judgement stage, including the basics of insolvency proceedings. It will also cover accident litigation, matrimonial proceedings and an introduction to the Electronic Filing System.

BLM3002 Arbitration & Alternative Dispute Resolution
This subject covers the various forms of dispute settlement process with particular emphasis on the concepts, techniques, process and conduct of mediation. The difference between arbitration and other forms of dispute settlement will also be included. Emphasis will be placed on the key concepts of arbitration and the law and rules governing the arbitration process. The subject will also cover important provisions of the Arbitration Act, the International Arbitration Act, the UNCITRAL Model Law, the SIAC and UNCITRAL Arbitration Rules. In addition, drafting of the various documents required for use in the arbitration process will be taught.

BLM3003 Civil Procedure
This subject introduces you to the litigation process from commencement of a writ action to enforcement of a judgement. It will also cover the substantive legal principles underlying civil procedures and includes hands-on training in the drafting of court documents.

BLM3004 Commercial Transactions
This subject introduces you to the Sale of Goods Act, the concepts of "property" and the passing of risk. It will include common commercial transactions like hire purchase and leasing and covers international trade and legal issues relating to e-commerce.

BLM3005 Company Law
This subject provides you with a basic understanding of the law that governs and regulates companies. Topics include types of corporate entities, Memorandum and Articles of Association, directors’ duties, rights of members, corporate finance, winding up and judicial management of companies.

BLM3006 Corporate Governance & Compliance
This subject will equip you with an understanding of basic principles for good corporate governance in private and listed companies, as well as the internal compliance adopted by companies to comply with applicable laws and policies. You will learn the law which governs and regulates companies in Singapore with particular emphasis on the practical and procedural aspects.aspects of insurance and reinsurance.

BLM3007 Insurance Law & Practice
This subject provides you with an understanding of the law that governs the insurance business in Singapore as well as the concepts and legal aspects of insurance and its application to the main classes of insurance. Topics covered include risk management, insurance operation, insurance legislation and documentation, principles of insurance such as duty of utmost good faith and insurable interest, various classes of insurance such as motor insurance and workmen’s compensation insurance and the operational aspects of insurance and reinsurance.

BLM3008 Intellectual Property
This subject includes the substantive law relating to confidential information, trademarks, patents and copyright. You will learn trademark and patent registration procedures through a hands-on project. The remedies available in the event of infringement will also be covered. You will be given an introduction to the protection of information technology with particular reference to the Computer Misuse Act.

BLM3009 Company Law for Business
Designed for non-law students, this subject provides you with an understanding of the law that governs and regulates companies in Singapore, particularly in areas relevant to commerce and industry. Topics such as types of companies, directors' duties, objects and powers of a company, membership of a company, capital, shares and dividends, receivership, judicial management and liquidation will be covered.

BLM3010 Law of Banking & Finance
This subject introduces you to all aspects of the banker-customer relationship, the rights and obligations owed by each party to the other. It covers the law relating to negotiable instruments and also examines the legal framework for various financing transactions. The legal aspects of unit trusts and credit card frauds will also be considered.

BLM3011 Management of Law Office & Court Technology
This subject covers principles in managing a law office including managing human resources, the office environment, work flow management, office automation, records and document management, logistical support, electronic filing and litigation support systems.

BLM3012 Shipping Law & Practice
This subject introduces you to the general principles of shipping law and practice in Singapore, with emphasis on procedures in the arrest and sale of vessels and the salient aspects of ship registration. The law governing carriage of goods by sea will also be covered.

BLM3013 Trusts, Wills & Probate
This subject is a study of the law relating to trusts, wills, probate and administration. Particular attention will be paid to drafting of wills and the procedures for obtaining grant of Letters of Administration and Probate.

BLM3015 Intellectual Property, Media Law & Ethics
Designed for non-law students, this subject looks at the laws, rules and regulations governing the media in Singapore. In particular, it focuses on intellectual property, slander and libel laws in relation to the broadcast, print and Internet media. The subject will also address ethical issues and considerations in news reporting and gathering.

BLO1001 Business Statistics
This subject provides you with an overview of descriptive and inferential statistics. It includes sampling methodologies, basic concepts of probability and hypotheses testing used in inferential statistics. You will be able to make decisions in a business environment.gration will be covered.

BLO1002 Business Calculus
The subject provides you with concepts of calculus and an understanding of the application of calculus to solve business problems. Topics such as functions, graphs and limits, differentiation, exponential and logarithmic functions, and integration will be covered.

BLO1004 Research for Hospitality & Tourism Management
The subject provides you with the basic understanding of statistics and research techniques. You will learn to formulate a research problem, apply to the hospitality and tourism industry, and to validate information sources that are useful in the solution of the problem. The subject also covers basic research theories, variety of quantitative as well as qualitative techniques used in the collection, analysis, interpretation and presentation of research findings. It also introduces research-related software.

BLO2002 Logistics & Supply Chain Management
This subject covers the macro aspects of business logistics and supply chain management. It emphasises the integration of logistics with other functions of business in logistics, covers the contribution of logistics to the economy, and examines other trends such as outsourcing and third-party logistics (3PL). You will also be given hands-on experience in using computer software to simulate the bull-whip effect in the supply chain.

BLO2003 Management Science
This subject equips you with management science techniques to solve real-life operations-related applications or problems. You will be able to apply the knowledge gained by using the related software in your decision-making processes.

BLO2004 Operations Management
This subject provides you with the various concepts and principles of operations management. The subject will focus on the application of operation tools used in both manufacturing and service industries. It will also cover the nature of operations, product development, process design and analysis, quality improvement tools, capacity planning, operations scheduling, facility location and layout planning. You will be able to ensure efficiency and effectiveness in business operations.

BLO2005 Purchasing Principles & Practice
This subject provides you with the knowledge of purchasing principles and practices, coupled with an understanding of the operations in supply chain management required for purchasing personnel to perform their duties. It will cover supplier management, purchasing performance measurements, planning and control, negotiation, bidding and international procurement. You will be able to understand and appreciate the constraints associated with this field and be prepared for potential employment in the industry.

BLO2010 Distribution Centre Management
This subject covers the various aspects of managing a distribution centre/warehouse. It will include the role of distribution in the total logistics process, the planning process for efficient operations of a distribution centre, the impact on customer service and cost, materials handling system, practices and trends of the warehousing industry in Singapore.

BLO2011 Materials Management
This subject provides an overview of materials management with emphasis on planning, scheduling and controlling the flow of materials to achieve shorter lead-time and faster turnaround for finished goods to reach customers. It will also equip you with knowledge of inventory management and control. You will be taught the application of IT in materials management.

BLO3003 Logistics Planning & Control Systems
This subject deals with information systems and technology applications in logistics planning and control as a competitive advantage in business. You will be exposed to the application of IT in demand planning, warehouse management, transport management, order processing and other logistics areas. It will also include hands-on instruction and practice using industrial application software.

BLO3007 Quality Management
This subject deals with quality competitiveness and its impact on the success of organisations. It will focus on the principles of Total Quality Management and some of the common techniques associated with controlling quality. The subject covers the criteria and framework used in assessing companies' achievement of system quality. You will also be introduced to international industrial standards such as ISO9000 series and the Singapore Quality Award.

BLO3008 Transport Management
This subject covers the entire process of freight shipment. It includes the importance of transport in a changing business environment, costing and pricing methods for freight transportation, international shipments on import/export customs procedures and documentation. Other aspects of shipment process such as terms of sales, impact on Goods and Services Tax, insurance, liability and claims management, and special handling requirements of hazardous cargo will be discussed. You will be given hands-on training in the use of TRADENET, and Transport Resource Planning Software.

BLO3009 Logistics & Operations Measurement
This subject deals with the current approaches used to measure performance of logistics and operations activities, and techniques used to assess these performances. You will be introduced to key performance indicators commonly used in the industry through the use of case studies. A logical and systematic approach will be used to help students appreciate applications of logistics and operations measurement activities. You will also learn to identify opportunities for performance improvement, feasibility study, quantify the benefits of the improvements and implement various improvement processes.

BLO3011 Bio-Chemical Logistics
The subject aims to equip you with the basic understanding of international and local regulations governing the logistical aspects of chemical and bio-chemical products and how to apply these regulations to ensure the safe storage, handling and transportation of chemical and bio-chemical products without endangering the safety of personnel and the environment. It will also provide opportunities for you to work with others on problems faced in the industry. This will help you develop your process and problem solving skills and your ability to interact and communicate effectively with others. This subject will also instil a sense of responsibility which is necessary when you have to deal with such products in an actual work environment.

BLO3012 Logistics Service Management
This subject focuses on the quantitative and qualitative aspects of managing customer-centric logistics services. It begins with an overview of logistics services and customer service. The service elements as applied to the supply chain processes of source-make-deliver and return will be discussed.  You will also be introduced to common tools and techniques that support customer-driven service requirements. Included here are the tools for obtaining Voice-of-Customer and diagnosing problems. Discussions on customer service in an outsourced environment with central focus on 3PL will be also conducted.  

BLO3013 Advanced Supply Chain Management
The subject covers advanced topics in supply chain management. Covered in this module are some successful customer service strategies in logistics services. A comprehensive range of e-markets and extended enterprise for collaborative commerce will be carried out. Detailed coverage in relationship management and fulfilment strategies will be provided. Competitive supply chain models will be expounded on with contemporary measures on supply chain risks and continuity. The subject also uses industry software to help your learning.

BLO3014 Supply Chain Simulation & Modelling
This subject will enable you to learn how to view supply chains as integrated process systems instead of isolated entities. You will use specialised software to model variabilities in production and delivery lead times, demand patterns as well as other random behaviours exhibited by supply chain members. You will learn the theory behind business process re-engineering and how improvements can be made through the results of your models. You will develop basic proficiencies in using software to model supply chain member relationships as well as the appropriate methodology of suggesting ways to minimise total system costs.

BLO3015 Global Trade & Singapore Logistics
This subject deals with the roles of global trade and its impact on our economy. You will be able to use an appropriate trade financing or payment method in order to minimise risks in global trade. The subject also examines the roles of logistics in supporting the Singapore economy especially in the areas of distribution, manufacturing and transportation. You will gain a good understanding of the logistics sector in Singapore and current key initiatives driven by government agencies such as EDB and International Enterprise Singapore.

BLO3016 International Freight Practices
This subject provides you with in-depth knowledge of freight management, built on the foundation knowledge acquired in Transport Management. It will focus on the significance of freight transport in the global setting and freight as part of the production and distribution systems. Topics related to freight tariff systems, costing, operational flows, customs documentation and clearance procedure will give you a good understanding of the practices in the industry. You will also be taught the best practices and performance measurements used in the freight industry. Strategies to increase the efficiency of freight and to encourage more efficient freight delivery will also be discussed.

BLO3017 Cold Chain Management
This subject provides you with basic knowledge of the health and safety factors in the storage, handling and transport of chilled and frozen food products. Topics related to food safety and health issues affecting individuals and the food industry will be discussed. You will be introduced to the regulations relating to the storage and transportation of chilled and frozen products in Singapore. You will also be taught the import and export requirements covering the logistical aspects of chilled and frozen food products.

BLR2001 Introduction to Leisure & Recreation
This subject provides you with an overview of the leisure and recreation industry in Singapore and throughout the world. It covers history, theories and concepts as well as an examination of the structure of the industry. You will learn how to manage the dynamics of leisure businesses by examining the marketing and social-political environments which have an impact on the organisation and programming. Issues and challenges facing the industry will also be discussed in relation to the existing and potential key business players.

BLR2002 Attractions Management
The study of the various types of visitor attractions, their unique characteristics and corresponding management and operational concerns will form the backbone of this subject. The linkage between attractions and their importance to the tourism industry will also be discussed. Case studies of the various types of attractions around the world will be used as platforms for discussing the various management issues facing the attractions industry.

BLR3008 Spa & Wellness Management
This subject outlines the management and operations of a spa business. It covers an overview of the different types of spas and their unique programmes, including the various spa treatment therapies and protocols available, spa elements, design, marketing, human resource management, retailing, housekeeping and maintenance. You will also learn about the dynamics of the spa industry, and discuss issues and trends including identifying the key industry players in Singapore and the world.

BLR2004 Introduction to Gaming Operations
The subject is designed to provide an overview of gaming operations. Key topics include the development of gaming, gaming trends, technology, gaming hotel and resort organisational structure, government regulations, consumer behaviour, marketing strategies, economic impact, social and cultural concerns.

BLR2005 Tourism, Culture & Society
This subject is designed to provide an overview of how tourism will influence and impact upon culture and society. The key areas include heritage and culture as tourism products, the development of identity and place, cultural tourism, and the impact of societal trends on the tourism industry.

BLR3001 Festivals & Events Management
The subject introduces you to the scope and the operational aspects of events in the context of the tourism industry. To achieve this, you will be introduced to knowledge involved in the planning, development, programming and production of medium and large scale events. Key topics such as the type, importance of events for the leisure and tourism sectors, marketing, human resource management, and budgeting and staging will be examined.

BLR3002 Resort Operations & Management
This subject will give you an understanding of the resort industry by first covering the historical development of resorts. This will enable you to understand why various management approaches are applied to operational issues unique to resorts. Special attention will be paid to the planning, development, design and operations of year-round resorts, and especially on the programming of guest activities and the provision of recreation. The business aspects of resort management will also be examined.

BLR3004 Club Management
This subject covers the study of different types of private clubs including city, country, and other recreational and social clubs. It focuses on the administration and management of private club operations in the areas of lodging, food and beverage, management of service excellence and quality issues, financial management, marketing, events planning, recreation, sport and fitness facilities management. The subject emphasises the development of technical and conceptual skills for successful club management.

BLR3005 Cruise Business
The cruise industry is a growing global business whose organisation and structure provides unique challenges in terms of its management. This subject will cover the historical development and growth of the modern cruise industry, as well as its characteristics. You will gain an understanding of the cruise product and the principles of cruise marketing with emphasis on the various marketing profiles of the cruise product.

BLR3006 Resort, Spa, Attractions
This subject aims to provide students with an overview of the resort, spa and attractions businesses. With the expected completion of the Integrated Resorts in Singapore in 2009, this subject will provide good foundation knowledge of the organisation, management, operation and marketing of these businesses.

BLR3007 Events & Exhibitions
This subject aims to equip students with an understanding of the business environment in which events and exhibitions operate, including the integrative roles of the various service providers. Students will learn how these specialized sectors plan, market and stage their products to maximize their corporate and/or clients' objectives.

BMK1001 Basics of Entrepreneurship
This subject examines the traits of successful entrepreneurs and the basic elements of generating new business ideas. Through lectures, online learning and tutor consultation, you will get an opportunity to identify, assess and select viable businesses, and then develop preliminary business proposals through a typical entrepreneurship process. It will help to develop your entrepreneurial mindset.

BMK2001 Advertising & Promotion
This subject provides you with an understanding of customer communications. It will focus on the role and the entire process that marketing communications play in developing strong relationships with customers, channels and other stakeholders in a variety of contexts.

BMK2002 Consumer Behaviour
This subject provides you with an understanding of customer buying behaviour. It focuses on the internal and external forces affecting customers' buying decisions in a variety of contexts.

BMK2003 Customer Relationship Management
This subject provides an overview of the importance of developing long-term and profitable relationships with customers and the processes that enable an organisation to communicate and relate to customers. It focuses on managing customer dynamics, attitudes and perceptions. You will have opportunities to apply and perform a variety of tasks in a range of marketing contexts, roles and business sectors.

BMK2004 Financial Aspects of Marketing
This subject provides you with a broad overview of financial management and introduces financial techniques and concepts that are important to marketers. This unit will give you an opportunity to use financial statements and ratio analysis to assess a company's financial health and its future prospects.

BMK2005 Marketing Research
This subject provides you with an overview of the role of marketing research in the decision-making process that marketing managers undertake. In a rapidly changing world where timely and accurate information is vital to making sound business decisions, marketing research is an absolute necessity.

BMK2007 Internet Marketing
This subject offers you insights into the use of Internet technology as a marketing tool and describes the manner in which transactions take place over networks in the practice of marketing.

BMK2009 Principles of Marketing
This subject provides an integrated introduction to marketing. A managerial approach will be employed to build a broad basic range of skills needed to sense, serve and satisfy customer needs now and in the future. Key topics include the environmental forces affecting the marketing process, tools used by modern marketers and the key marketing mixes.

BMK2012 Retail Management
This subject provides you with an understanding of the practice of marketing in a retailing context. It builds on basic marketing knowledge and explores issues and concepts particular to the retailing industry. These include the customer-service provider interface, the special human resource environment that retailers operate in, the entertainment factor in shopping, the consumer behaviour within retail stores and location analysis.

BMK2013 Integrated Marketing Project 1
This subject provides you with an opportunity to apply retail marketing theories in your projects. The projects will be based on a simulated retail environment and you can experiment with different retail concepts. In particular, you will be expected to apply theories in visual merchandising to create new retail concepts.

BMK3002 Entrepreneurship
This subject gives you an opportunity to conduct field research, in order to identify, evaluate and select a viable business. You will develop a realistic business plan expected of an entrepreneur or intrapreneur. You will also be given the opportunity to learn the skills for managing entrepreneurial start-up companies and understand the difficulties faced by entrepreneurs.

BMK3003 Global Marketing
This subject covers the principles and practices of global marketing. Among other things, you will acquire the ability to assess and select target country-markets for market development, know how to evaluate and use the most suitable market entry strategies to service country-markets and develop a basic global marketing plan.

BMK3004 Strategic Marketing
This subject provides an overview on the planning and control in strategic marketing development and implementation. Product development, innovation and creativity are highlighted to reflect the increasing importance in these key areas. The impact of rapid advances in technology on globalisation and implications for marketing will also be covered. You will develop core skills in preparing and presenting practical marketing plans.

BMK3005 International Business
This subject is a broad survey of the field of international business. The major topics will focus on theories and patterns of international trade and international investment, the international business environment, the market entry strategies of international firms, international human resource management and issues, the global monetary system and the strategic management of international businesses.

BMK3006 Practice of Entrepreneurship
This subject gives you an opportunity to conduct field research in order to identify, evaluate and select a viable business. You will develop a realistic business plan expected of an entrepreneur or intrapreneur. You will be given the opportunity to learn the skills needed for managing entrepreneurial start-up companies and to understand the challenges faced by entrepreneurs and intrapreneurs working for large companies.

BMK3007 Principles of Entrepreneurship
This subject covers the key principles of entrepreneurship.  The early part of the course examines the traits of successful entrepreneurs.  You will learn how to identify business opportunities and be given opportunities to conduct field research in order to identify, evaluate and select viable businesses.  You will then prepare basic business plans.

BMK3010 Services Marketing
This subject focuses on the unique challenges of managing services and delivering quality service to customers. The attraction, retention, and building of strong customer relationships through quality service are at the heart of the subject content. The content is equally applicable to organisations whose core product is service and to those that depend on service excellence for competitive advantage.

BMK3011 Brand Management
One of the most valuable intangible assets that a company has is the brand that it has invested in and developed over time. Like people, brands have their own individual personality. This differentiation drives the ability for the brand to grow and expand. This subject focuses on exploring and understanding the importance of brands, what brands mean to consumers and how to develop, manage and protect brands.

BMK3012 Sales Management
Selling forms an integral part of the "promotion" component of the marketing mix. This subject provides you with a comprehensive coverage of consultative selling, partnering, value-added selling, sales force automation, contextualised selling in both consumer and non-consumer industries, and time-proven fundamentals of sales management.

BMK3013 Integrated Marketing Communication
This subject provides you with an opportunity to gain a basic understanding of the various marketing communication functions, media alternatives, creative strategy and the integrated marketing communication concept and process. Topics covered include advertising, public relations, sales promotion, direct marketing, direct selling, events sponsorship, customer service, evaluation and strategies in integration. You will apply these tools and concepts to develop long-term, profitable brand relationship.

BMK3014 Integrated Marketing Project 2
This subject integrates the learning, application and implementation of the marketing subjects - Entrepreneurship, Integrated Marketing Communications, Strategic Marketing Management and Global Marketing within the context of a real client project. It allows you to apply the concepts you have learnt in the related subject areas and enables you to develop a strategic, integrated marketing plan for their client in a selected foreign market.

BMP3003 Major Project (Diploma in Business Information Technology)
This subject provides you with an opportunity to apply your knowledge and skills acquired during classes and working experience in the Student Internship Programme.  Students work in teams throughout the semester to produce a business proposal, system prototype, and technical documentation. They are also required to make a formal presentation of the project undertaken.

BMP3007 Major Project (Diploma in Logistics & Operations Management)
This subject provides you with an opportunity to understand real-life problems in companies. The integration of the various fields of logistics requires you to apply the knowledge learnt to solve real-life problems. You will work as a team to identify objectives and provide recommendations for improvement.

BRM1001 Retail Accounting 1
This subject explains and illustrates how retail business transactions are recorded, summarised, classified and reported and the underlying accounting principles that govern the techniques employed.

BRM1002 Principles of Retail Management
This subject introduces the basic principles and concepts in the field of retailing with particular emphasis on topics ranging from introduction to retailing, building and sustaining relationships in retailing to the retail marketing mix.

BRM1003 Retail Accounting 2
This subject explains and illustrates how a retail business transacts with particular emphasis on cash management, inventory management, accounts receivables, accounts payables, fixed assets, long-term liabilities and shareholders' equity.

BRM1005 Marketing Fundamentals
This subject provides you with an understanding of the basic concepts and practices of modern marketing. It focuses on the role and the tools utilised by marketers in developing the appropriate marketing mix and in the identification of target segments.

BRM1006 Retail Shopping Behaviour
This subject will give you an understanding of consumers' buying behaviour in a retail context. It focuses on the internal and external forces affecting consumers' decision in buying behaviour in a variety of retail contexts.

BRM2002 Retail Visual Merchandising
This equips you with the skills and abilities to help retail operations visually differentiate themselves. The focus will be on principles and practices of visual merchandising with particular emphasis placed on design principles, visual display components, types of visual merchandising techniques and emerging trends in visual merchandising.

BRM2003 Merchandise Buying
This subject provides you with an understanding of merchandise buying in a retail context. It focuses on the internal and external forces affecting buyers' decision in a variety of retail contexts. Topics cover retail merchandise buying, plan for merchandise buying, factors surrounding the purchasing environment and the roles of buyer in the promotional mix.

BRM2004 Retail Practice 1
This subject provides you with hands-on opportunities of understanding and applying retail concepts. You will learn to conceptualise ideas and apply the appropriate fixtures, merchandise, visual displays and colours to create an impressive retail image that will be retained in the customers' minds.

BRM2005 Retail Advertising & Promotion
This subject covers the fundamental principles of advertising and promotion, with a focus on integrated marketing communication in the context of the retail industry. Topics cover situational analysis, marketing communication objectives setting, budgeting, marketing communication mix and campaign development. The focus is on the development of effective and relevant marketing communication solutions in a retailing context.

BRM2006 Store Management
This subject introduces you to the basic principles of store management with particular emphasis on topics ranging from introduction to store management, human resource management to operational management.

BRM2007 Fashion Merchandising
This subject aims to provide you with the working fundamentals of merchandising in the fashion apparel industry. Emphasis will be placed in understanding the basic fashion terms, basics in textiles, merchandise planning strategies and an awareness of international fashion issues in order to optimise sales opportunities in a retail operation.

BRM2008 Customer Relationship Management & Internet Retailing
This subject aims to provide you with the working fundamentals in CRM (customer relationship management) and Internet retailing. Emphasis will be placed on understanding the role and contemporary challenges of Internet retailing, customer relationship management strategies, basics of website designs and ethical issues in the Internet.

BRM2009 Retail Buying Behaviour
This subject aims to provide you with an understanding of consumers' buying behaviour in a retail context. It focuses on the internal and external forces affecting consumers' decision in buying behaviour in a variety of retail contexts.

BRM2110 Financial Aspects in Retail Management
This subject provides a broad overview of finance and accounting fundamentals that includes financial techniques and concepts that are important to the retailing industry. You will learn the various financial aspects of retailing such as the analysis of financial statements, merchandise budgeting and capital investment decisions.

BRM2111 Retail Practical 1
This provides you with hands-on practical experience as front-liners in the retail industry. You will experience and carry out the roles of cashiers, sales associates and kiosk executives.  You will be equipped with the knowledge, skills and selling techniques to provide excellent customer service and create a customer-focused retail environment.

BRM2112 Retail Practical 2
This subject seeks to provide you with hands-on opportunities in the understanding and application of retail concepts. You will learn to conceptualise ideas and apply the appropriate visual displays and fixtures, merchandise planning and assortments to create an impressive retail image that will be retained in the customer's mind.

BRM3001 Retail Executive Development Programme
This subject covers business etiquette and provides you with hands-on practice for executive grooming and personal development to prepare you to make the transition from education to the work place. Topics range from creating a professional image and handling sensitive situations, to entertainment for business and international etiquette.

BRM3002 Retail Branding
This subject introduces you to the fundamentals of branding in the retail world. It explains how brand image is developed and built to differentiate a retail business from its competitors. Topics range from building brand equity and giving meaning to the brand, to living up to the brand promise, leveraging and measuring brand equity.

BRM3003 Retail Service Operations
This subject seeks to provide you with the concepts and skills to manage retail operations successfully. You will learn and apply the handling of the cash registers, implementation of clear sales policies, good management of stock, excellent product knowledge and great customer service skills.

BRM3004 International Retailing & Franchising
This subject provides you with skills to address major issues and complexities affecting international retailing. Focus areas include internationalisation strategies, franchising theories, the cultural dimensions impacting international retailing and global trends.

BRM3005 Retail Practice 2
This subject seeks to provide you with the opportunity to act as entrepreneurs with real life experiences in managing staff and your own businesses. You will draft organisation charts, map out roles of supervisors and staff, conduct products trainings, hold briefing and debrief sessions, ensure that procedures are followed through, motivate staff and strive to achieve profit for your businesses.

BRM3006 Retail Promotion & Branding
This subject covers the fundamental principles of retail advertising and promotion together with retail branding. It explains the role of an integrated marketing communication strategy? in the creation of a brand image that retailers adopt to differentiate themselves from the competitors.  Topics covered range from situational analysis, marketing communication mix to building brand equity.

BRM3007 Retail Technology
This subject aims to provide you with the working fundamentals in Internet retailing and CRM (customer relationship management). Emphasis will be placed in understanding the role and contemporary challenges of Internet retailing, customer relationship management strategies, basics of website designs and ethical issues in the Internet.

BRM3008 International Marketing & Retailing  
This subject provides you with skills to address major issues and complexities affecting marketing and retailing at a global level.  Areas of focus include internationalisation strategies and the cultural dimensions impacting international marketing/retailing and global trends.

BRM3009 Mall Management
This subject covers an overview of fundamental aspects and practices in mall management. It includes topics on mall positioning strategies, tenant management and leasing negotiations. You will learn about mall positioning strategies, retail techniques to optimise tenant mix and mall resource allocations.

BSI3011 Student Internship Programme (Diploma in Accounting & Finance)
This 14-week internship links your learning with the real world. You will be placed in relevant industrial/commercial organisations so that you can bring your classroom knowledge into the working world and apply them in actual work situations. Besides reinforcing technical concepts and skills in accounting and finance, this practical training also provides the opportunity to build important soft skills such as problem solving, communication and teamwork.

BSI3002 Student Internship Programme (Diploma in Business)
This 12-week internship links your learning with the real world. You will be placed in relevant industrial/commercial organisations so that you can relate what you have learnt in the classrooms with actual work situations. This practical training provides you with the opportunity to apply the concepts and skills acquired through working in companies and organisations.

BSI3003 Student Internship Programme (Diploma in Business Information Technology)
This 16-week internship programme links your learning with the real world. You will be placed in relevant industrial/commercial organisations so that you can relate what you have learnt in the classrooms with actual work situations. This practical training also provides you with the opportunity to apply the concepts and skills acquired through working in companies and organisations.

BSI3004 Student Internship Programme (Diploma in Communications & Media Management)
The 24-week internship programme is designed to expose you to the work environment where you will not only learn how organisations are run, but will also be given the chance to apply what you have learnt in the first two years of your course.

BSI3006 Student Internship Programme (Diploma in Law & Management)
This 12-week internship links your learning with the real world. You will be placed in law firms, the courts or legal departments of private and public organisations, so that you can relate what you have learnt in the classrooms with actual work situations. This practical training also provides you with the opportunity to apply the concepts and skills acquired in specific job responsibilities.

BSI3007 Student Internship Programme (Diploma in Logistics & Operations Management)
This 12-week internship links your learning with the real world. You will be placed in relevant industrial/commercial/service organisations so that you can relate what you have learnt in the classrooms to experiences in an organisational setting. This practical training also provides you with the opportunity to apply logistics and operations management concepts and skills to projects and work situations.

BSI3008 Student Internship Programme (Diploma in Marketing and Diploma in Retail Management)
The Student Internship Programme is intended to supplement your education by providing real-world experience within a formal organisational setting. It couples the necessary integration of substantive knowledge with behavioural skills and communication techniques that are essential for effective professional performance.

BSI3009 Student Internship Programme (Diploma in Hospitality & Tourism Management)
The Student Internship Programme is designed to give you first hand experience of the work environment. It will provide an opportunity for learning through the application of the skills sets, techniques and classroom knowledge gained to real life situations. All students must undertake a project that is beneficial to the company they are placed in.

BSI3010 Student Internship Programme (Diploma in Retail Management)
The Student Internship Programme is intended to supplement your education by providing real-world experience within a formal organisational setting. It couples the necessary integration of substantive knowledge with behavioural skills and communication techniques that are essential for effective professional performance.

CFI1C04 System Analysis
This subject introduces students to the theory and practices of Systems Analysis in the problem definition, requirements analysis and logical design phases in an application project life cycle.  The subject will enable students to undertake, in a methodical manner, the analysis of a given problem situation, to produce a definition of user requirements and to design an appropriate information system from the requirement specifications, using appropriate methods, tools and techniques

CID1C02 Web Design
This subject introduces you to multimedia development for the World Wide Web. Topics covered will include web media such as graphics, audio, video and animation, and a web development methodology. Multimedia development tools and some basic scripting will also be covered.

CIM1Z01 Database Information Systems
This subject introduces the theory and practice of database design and implementation. It provides you with a good understanding of relational database systems and the skills and knowledge necessary to successfully employ relational database technologies to build a basic information system.

GCD1001/1002/1003 Applied Principles for Effective Living (APEL)
Applied Principles for Effective Living, is TP's Core programme consisting of three subjects, namely APEL 1 (Personal Effectiveness), APEL 2 (Interpersonal Effectiveness) and APEL 3 (Extropersonal Effectiveness). APEL was specially developed for TP students, with the aim to help nurture in them the dispositions (i.e. attitude, skills, knowledge) towards the Principles for Effective Living, hence laying the vital foundation for their life-long success. The principles introduced in this programme are largely derived from applied psychological studies.

HSI3001 Student Internship Programme
The Student Internship Programme (SIP) is designed to supplement the student’s education through first hand experience of the work environment. It creates the opportunity to learn through applying the skill sets, techniques, and knowledge gained from the Tourism Academy to real life situations.

HTB1001 Foundations of Tourism
This subject provides students with a macro view of the multi-faceted nature of the hospitality and tourism industry, its developments, the structure, the environment, and the key sectors that make up the industry. Students are also given an insight into how the key sectors work as a total tourism system. The subject also explores the impacts, trends, issues and challenges facing the industry today.

HTB1002 Introduction to Restaurant Service
This subject equips students with basic skills before their training in the restaurant and kitchen. Students will be taught the fundamental disciplinary and grooming guidelines required. They will also undergo a series of demonstrations, mock set-ups and trials to prepare them for operations in the restaurant and kitchen.

HTB1003 Problem-Solving Methodology
This subject aims to equip the students with the necessary interpersonal and business correspondance skills for the world of work and knowledge and skills in problem solving techniques. The module also serves as an induction to Problem-based Learning (PBL) and prepares the learner in critical thinking skills and problem-solving process.

HTB2001 Culinary Science & Kitchen Operations
This is a practical session supported with lectures that will provide students with the basic knowledge and skills which are essential in the preparation of food in a Western kitchen. Students will learn how to interpret standard recipes, kitchen standard operating procedures, menu planning and culinary arts.

HTB2002 Food & Beverage Service Operations
This subject applies experential learning and project management skills to a real F&B service environment. In the process, students learn how to provide excellent service with a focus to maximize guest satisfaction. Attention is focused on industry practices and current trends. The subject thus exposes students to challenges faced by F&B oeprators from all business perspectives.

HTB2003 Customer Service Excellence
This subject aims to establish the building blocks for a mentality that enhances the level of customer service provided. Since the goal is customer service excellence, students are given a holistic view of the important behaviours that impact the service mindset with topics like Customers' Perception, Cross-Cultural Psychology and Service Recovery included. The students will also be taught the basics of Business Etiquette.
The unique part about this module is that it incorporates the ethos of "Real Action", where students will be deployed to various Island Partners on Sentosa to get exposed to the realities of providing excellent Customer Service.

HTB2004 Accounting Principles for Hospitality & Tourism
The subject introduces students to the functions of accounting in the hospitality and tourism business and the common forms of business organizational structures in the business. They will learn to read basic financial statements and gain knowledge on accounting and controls for cash, receivable and inventory. The subject also aims to equip students with basic costing concepts and financial management tools.

HTB3002 Planning & Development of Tourism
This capstone subject examines the issues of tourism planning and development. The learner gets acquainted with broader perspectives like managing the destination's carrying capacity, transforming policies to tourism planning, air agreements, the role of tourism bodies, amongst others.