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Course Structure

 
Course Structure

Year 1
Trimester 1
B115427 Principles of Management
B115428 Microeconomics
B115429 Communication Skills 1
Trimester 2
B115430 Organisational Behaviour
B115431 Macroeconomics
B115432 Communication Skills 2
Trimester 3
B115433 Human Resource Management
B115434 Business Accounting 1
B115435 Computer Systems & Applications

Year 2
Trimester 1
B115436 Principles of Marketing
B115437 Business Accounting 2
B115438 Managing Business Systems
Trimester 2
B115439 International Business
B115440 Business Finance
B115441 Business Statistics
Trimester 3
B115442 Practice of Entrepreneurship
B115443 Management Accounting
B115444 Legal Aspects of Business

Year 3
Participants will specialize in ONE of the following elective clusters (Marketing OR Human Resource Management).

They will take 4 subjects in their preferred area of specialization (Human Resource Management OR Marketing) and another 2 subjects from one of the remaining elective clusters over 3 trimesters.

Human Resource Management Elective Cluster
B115445 Management of Employee Relations
B115446 Human Resource Development
B115455 Recruitment & Human Resource Administration
B115456 Performance and Compensation Management

Marketing Elective Cluster
B115447 Consumer Behaviour
B115448 Advertising & Promotions
B115457 Customer Relationship Management
B115458 Sales Management

Finance & Investment Elective Cluster #
B115449 Fundamentals of Investment
B115459 Personal Financial Planning
# Available as a Minor Elective only

The category of elective clusters and subjects offered are subject to class size constraints and change at the discretion of Temasek Polytechnic

Subject Synopses

Year 1

B115427 Principles of Management
Provides participants with an insight into the key functions of management and the practical issues which managers of today face. Aspects of management such as planning, organising, leading, controlling, international management, business ethics and social responsibility will be covered.

B115428 Microeconomics
Provides an understanding of the broad framework on microeconomic analysis. Conceptual tools of economic analysis such as scarcity, demand and supply will be introduced, followed by a study of consumer behaviour, product market and resource market.

B115429 Communication Skills 1
Equips participants with competencies in both oral and written communication. They will be taught Mind-Mapping, report writing, collaborative learning and oral presentation skills as well as basic writing skills.

B115430 Organisational Behaviour
Provides participants with an insight into the key determinants of individual and group behaviour in an organisation. They will also learn how to use these concepts to improve personal, interpersonal and group interaction skills.

B115431 Macroeconomics
Provides an understanding of the broad framework of macroeconomic analysis. The equilibrium level of national income, business cycle, unemployment, inflation and monetary and fiscal policies will be discussed, followed by a study of international trade.

B115432 Communication Skills 2
Provides participants with communication skills necessary for work. Topics covered will include application letters, resumes, interviews, business correspondence, meeting skills as well as interpersonal skills.

B115433 Human Resource Management
Emphasises the role of line managers/supervisors in maximising organisational and employee performance through effective human resource management practices.

B115434 Business Accounting 1
Provides participants with an understanding of basic accounting concepts, the accounting conventions and their applications in businesses. It will cover the general framework of the accounting process, including the double-entry system, the measurement of income, assets, liabilities and owner’s equity, and the preparation of income statement and balance sheet for sole-proprietorships.

B115435 Computer Systems & Applications
Covers the fundamental concepts in the main hardware components of a computer system. It provides participants with an understanding of how these components are set up and how they function together. Current IT trends, mainly in the areas of E-commerce and Internet applications, will be discussed within the core framework of data communications, networks and security issues. The basic theory will be supplemented with hands-on exposure to web page creation and designing, and spreadsheet application.

Year 2

B115436 Principles of Marketing
Provides an integrated introduction to marketing. A managerial approach will be employed to build a broad basic range of skills needed to sense, serve and satisfy customer needs now and in the future. Key topics include the environmental forces affecting the marketing process, tools used by modern marketers and the key marketing mixes.

B115437 Business Accounting 2
Provides participants with an understanding of various types of organisations, and skills to prepare and interpret final accounts of these organisations. It will also cover preparation of the cash flow statement, accounting and control of non-current assets, cash and inventory.

B115438 Managing Business Systems
This subject draws upon the foundation studies in computing taught earlier in Computer Systems & Applications. The major components are database design, database management and information systems management. The subject will cover database concepts and techniques and the use of a popular database package. Participants will also learn about the strategic use of information systems and how they are developed and managed.

B115439 International Business
This subject is a broad survey of the field of international business. The major topics will focus on theories and patterns of international trade and international investment, the international business environment, the market entry strategies of international firms, international human resource management and issues, the global monetary system and the strategic management of international businesses.

B115440 Business Finance
Provides participants with a basic understanding of the sources and allocation of funds within a business enterprise and the tools and techniques used by the financial manager in the management of funds and other financial resources.

B115441 Business Statistics
Provides participants with an overview of descriptive and inferential statistics. It includes sampling methodologies, basic concepts of probability and hypotheses testing used in inferential statistics. They will be able to make informed decisions in a business environment.

B115442 Practice of Entrepreneurship
Using highly innovative, Problem-Based Learning and independent learning methodologies, this unit gives participants an opportunity to conduct field research in order to identify, evaluate and select a viable business. They will develop a realistic business plan expected of an entrepreneur or intrapreneur. They will be given the opportunity to learn the skills needed for managing entrepreneurial start-up companies and to understand the challenges faced by entrepreneurs.

B115443 Management Accounting
Provides an insight into how accounting information is used as a tool for planning, control and short-term decisions. It introduces participants to basic tools and techniques such as pricing, budgeting and performance measurements.

B115444 Legal Aspects of Business
Provides participants with a working knowledge of the general principles of law that are important to business, including e-commerce. Topics covered will include law of contract, sale of goods and intellectual property.

Year 3

Human Resource Management Elective Cluster

B115445 Management of Employee Relations
This subject exposes participants to labour laws, the industrial relations framework of organisations and how to manage employee relations. They will also be introduced to a range of employee relations programmes and how these can contribute to organisational effectiveness.

B115446 Human Resource Development
Provides participants with well-rounded knowledge in the field of human resource development. Topics such as training needs analysis, design, implementation and evaluation of training programmes, and career development will be covered.

B115455 Recruitment & Human Resource Administration
Provides participants with the knowledge and requisite skills to support the following major functions of human resource management: manpower planning, recruitment, selection, placement, orientation, employee communication, employee wellness and computerised human resource information systems.

B115456 Performance and Compensation Management
Provides information on the design and implementation of performance and compensation management systems. Topics will include performance appraisal, pay for performance, salary and incentives administration.

Marketing Elective Cluster

B115447 Consumer Behaviour
This subject seeks to provide students with an understanding of customer’s buying behaviour. It focuses on the internal and external forces affecting customer’s decision to buying in a variety of contexts.

B115448 Advertising & Promotion
This subject seeks to provide students with an understanding of customer communications. It focuses on the role and the entire process that marketing communications play in developing strong relationships with customers, channels and other stakeholders in a variety of contexts.

B115457 Consumer Relationship Management
This subject will provide an overview on the importance of getting close to the customer and the processes that enable an organisation to communicate and relate to customers. It focuses on managing customer dynamics, attitudes and perceptions in order to create stronger organisation-customer relationships.

B115458 Sales Management
This subject provides students with a comprehensive coverage of consultative selling, partnering, value-added selling, sales force automation, contextualised selling in both consumer and non-consumer industries, and time-proven fundamentals of sales management.

Finance and Investment Elective Cluster
(Available only as a Minor Elective)

B115449 Fundamentals of Investment
Provides a framework for analysing major financial instruments (shares, bonds and derivatives) and an understanding of how these instruments are applied to meet varying investors’ needs. Topics covered include the investment environment, return and risk in an investment setting, common stocks, fixed-income securities and alternative investments.

B115459 Personal Financial Planning
Provides participants with an overview of the financial planning process. It introduces a basic framework for financial planning and equips participants with application tools to the different aspects of financial planning encompassing cash and credit management, investment planning, insurance planning, retirement planning, tax planning and estate planning.

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