- At a Glance
- The Course
- Career Opportunities
- Minimum Entry Requirements
- Graduation Requirements
- Cross-Disciplinary Subjects
- Further Education
- Additional Information
At a Glance
|Duration:||3 years full-time|
|Qualification:||Diploma in Marketing|
|Application:||Apply during the Joint Admissions Exercise following the release of the GCE ‘O’ Level results. For other categories of applicants, please refer to the section on 'Admissions'.|
Marketing is one of the most exciting, creative and important aspects of any business practice. It plays a significant role in today’s highly competitive environment. This expertise is required in organisations ranging from consumer goods, services, industrial goods to government and non-profit organisations. This course provides you with practical and innovative learning experiences to prepare you for a future career in marketing and branding.
A successful brand is a key asset for an organisation. A marketer’s job involves developing and managing the brand to meet customers’ needs and expectations.
The Diploma in Marketing at Temasek Polytechnic develops students’ knowledge and skills through a rigorous curriculum that meets the requirements of a knowledge-based economy.
The Freshman year curriculum is oriented towards a fundamental understanding of the business environment and teaches basic business skills and concepts. In your Junior year, the curriculum focuses on the development of functional competencies in areas such as marketing research, consumer behaviour, internet marketing and customer relationship management. The Senior year curriculum focuses on strategic marketing, brand management, marketing communications, globalisation and entrepreneurship to prepare you for entry into the professional marketing environment.
Through activities such as client-based projects, overseas study trips, industry talks and enrichment courses, you will see the transition of textbook theories to the practicalities of the real world. Facilities such as The Brand Hub also add to the reality by creating the actual working environment.
The Diploma in Marketing develops future brand specialists who are creative, analytical and possess effective communication skills.
Markets are different, but marketing is universal and applicable to a job in any part of the world. In fact, all companies ranging from hotels, banks, airlines to government ministries and agencies require marketing expertise to grow their businesses to be market leaders in their respective fields.
This diploma opens the door to a varied range of opportunities. As you are trained to be flexible and creative problem-solvers, employment prospects are bright in a wide range of challenging fields such as branding, advertising, marketing communications, conference and exhibition, resort marketing, public relations, industrial sales, marketing research, retailing and general marketing.
Minimum Entry Requirements
|English Language (EL1)*|
|Mathematics (E or A)||Grades 1-6|
|Any three other subjects, excluding CCA||Grades 1-6|
To be eligible for selection, you must also have sat for at least one of the following subjects:
Art/Art & Design, Business Studies, Combined Humanities, Commerce, Commercial Studies, Economics, Geography, History, Higher Art, Higher Music, Introduction to Enterprise Development, Literature in English/Chinese/Malay/Tamil, Media Studies (English), Music or Principles of Accounts.
*Sijil Pelajaran Malaysia (SPM)/Unified Examination Chinese (UEC) holders must have a minimum of grade 6 for the relevant English Language subject (e.g. Bahasa Inggeris).
See also the minimum entry requirements for:
|Cumulative Grade Point Average||min 1.0|
|TP Core Subjects||20 credit units|
|Core Subjects||93 credit units|
|Elective Subjects||4 credit units|
|Cross-Disciplinary Subjects||min 9 credit units|
|Total Credit Units Completed||min 126 credit units|
Students are required to obtain a minimum of 9 credit units from the list of Cross-Disciplinary Subjects.
For further education opportunities, please refer to http://www.tp.edu.sg/courses/fulltimecourses/further-education.asp
For more enquiries, please feel free to contact us at:
21 Tampines Avenue 1
For Admission & Application Enquiries:
Tel: 6788 2000
For Course Enquiries:
Tel: 6780 5127
Sale of Prospectus
The prospectus for full-time diploma is on sale at the following for the price of S$7.00 per copy:
One Stop Service Centre
Administration Block 9
East Wing, Lobby C, Level 2 (Plaza Level)
21 Tampines Avenue 1
Alternatively, you can request for the prospectus to be mailed to you. The cost is S$7.00 + S$2.50(local postage cost) for local addresses and S$7.00 + overseas postage cost for overseas addresses. You can send in your requests to firstname.lastname@example.org
Please make your cheques/drafts* payable to "Temasek Polytechnic" and send it together with your request to:
21 Tampines Avenue 1
* Foreign cheques/drafts drawn on overseas banks are not acceptable.