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Course Structure

TP Core Subjects

Subject Code

Subject

Level

Credit Units

BCM1008Persuasive Communication

1

4

GCD1001Applied Principles for Effective Living 1 (APEL 1)

1

1

GCD1002Applied Principles for Effective Living 2 (APEL 2)

1

1

GCD1003Applied Principles for Effective Living 3 (APEL 3)

1

1

BCM2005Cross Cultural Communication

2

4

BSI3004Student Internship Programme

3

16

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Diploma Subjects - Core Subjects

Subject Code

Subject

Level

Credit Units

BCM1001Communications and Media Marketing

1

4

BCM1002Graphic Design Fundamentals

1

5

BCM1003Essential Graphic Software

1

4

BCM1004Journalism 1: Newswriting

1

4

BCM1005Journalism 2: Feature Writing

1

4

BCM1006Media & Society

1

4

BCM1007Media Management Principles

1

4

BCM1009Photography

1

5

BMK1001Basics of Entrepreneurship

1

1

BCM2001Basic Media Research

2

4

BCM2007Introduction to Audio Production

2

5

BCM2008Multi-Camera Studio Production

2

5

BCM2009Multi-Media & Electronic Publishing

2

4

BCM2010Radio Studio Production

2

5

BCM2011Single Camera Production

2

5

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Diploma Subjects - Option Subjects (Students to choose ONE option)

Option 1: Journalism & Publishing

Subject Code

Subject

Level

Credit Units

BCM3001Advanced Journalism

3

4

BCM3005Internet Journalism

3

4

BCM3006Magazine Editing

3

4

BLM3015Intellectual Property, Media Law & Ethics

3

4

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Option 2: Media & Marketing Management

Subject Code

Subject

Level

Credit Units

BCM3002Advanced Media & Marketing Management

3

4

BCM3007Promotions & Campaigns

3

4

BCM3009Web Design & Management

3

4

BLM3015Intellectual Property, Media Law & Ethics

3

4

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Option 3: Broadcasting

Subject Code

Subject

Level

Credit Units

BCM3003Advanced Television Production

3

4

BCM3004Broadcast Journalism

3

4

BCM3008Scriptwriting

3

4

BLM3015Intellectual Property, Media Law & Ethics

3

4

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Diploma Subjects - Elective Subjects

Subject Code

Subject

Level

Credit Units

BCM2002Basic Sub-editing

2

4

BCM2003Broadcast Performance

2

4

BCM2004Chinese Newswriting

2

4

BCM2006Film Theory & Criticism

2

4

BCM2012Social Psychology/Sociology

2

4

BCM2013Sports Media Marketing

2

4

BLO1002Business Calculus

1

4

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