BS26-3-17
for Marketing students

"If this business were to split up, I would be glad to take the brands, trademarks and goodwill and you could have all the bricks and mortar - and I would fare better than you."
- John Stuart, former Chairman of Quaker Oats Ltd

There has been a growing emphasis on branding by the business community.  A successful brand is a key competitive asset for an organisation.  Strong brands are known to have market values that far exceed their book values.  The Diploma in Marketing, Temasek Business School, strongly believes that understanding the world of branding is a key competitive advantage for our marketing graduates.  

It is with this in mind that The Brand Hub was created in Temasek Business School.  This facility aims to support the learning of students in Diploma in Marketing.  Lessons for selected marketing subjects such as Brand Management and Integrated Marketing Communications are conducted in The Brand Hub.  Besides using the resources in this facility, the facility provides the perfect setting for students to meet their real-life clients, develop and produce marketing strategies, ideas and programmes that help to build and maintain their clients’ brand image.